Nessa aims to educate and inspire the average beauty enthusiast through offering an all-in-one technological solution to purchasing makeup and skincare products. As a social commerce platform, we are excited to introduce a novel shopping experience in the Middle East. Follow your favourites talent, discover makeup looks and skincare tips and shop for products all under one application!

Sima Ved is the Founder and Chairwoman of Apparel Group, one of the largest retailers in the Middle East based out of the UAE. The multi-billion dollar company is home to 75+ brands with over 1750 stores in 14 countries with 16,000+ human capital. Over the years, Sima has been the recipient of many awards professionally and personally, some of which are The Philanthropreneur of the Year, Retailer of the Year, Great Place to Work, Great Women’s Award and Emirates Woman of the Year.

As the daughter of serial entrepreneurs, Selina Ved always envisioned herself starting a business. In 2020, Selina graduated from Western University with a degree in Consumer Behaviour. She spent her summers working multiple internships and eventually a full-time position at Apparel Group. Her passion for makeup, combined with her experience in the retail industry, inspired her to ideate a new digital platform for all things beauty.